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The Appendix
Within every deck there's a place for the extra stuff that is important, but not important enough to make it to the main section. This is that. The appendix to my work and way of thinking.
Some campaigns that are always in the back of my head.
Some campaigns that are always in the back of my head.
Some campaigns that are always in the back of my head.
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Some campaigns that are always in the back of my mind.
This is work that has made me jealous, and will be the stuff I consistently bring up if anyone wants to blab about ads.
Questions I ask myself when working on a strategy...
...or just want to go down a random rabbit hole of deep (potentially existential) thought.
Check out the full list of questions here.
s/o to Alex Morris for this, and his Substack Strat_Scraps.
And the scene that best reflects what goes on in my brain when doing what I do.
This is partially a joke, but it does sometimes feel like I'm in unhinged detective mode when trying to get to that 'thing' that unlocks everything.
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